Focus group Analysis

Our first question was what did you think about about our music video?
At first they said they didn't know what the concept of the music video was and that it took them a while to understand that it was about a girl who doesn't fit in. They also said that the chroma key affect was very well done and they really liked it.

Do you think the music video was suitable for the song?
The boy in the group said that it does match the song as it's quite slow pace and it fits the right tempo. The other members also said that the actions match the lyrics which we tried to do and it obviously went well as they understood and have told us that they can see this happening in our video.

What could be done to Improve the Video?
one member said that it annoyed her that one of the band members jackets kept appearing on and off which was confusing and that she looked into the camera which actors shouldn't do. we said this was because when we was filming there was two good takes which we wanted to se however one was with and one was without the jacket and we decided that we were going to use both.

Sir then helped by encouraging the group and asked the question how would a normal band in a girl group music video be represented?
the group said that they were more average and made them normal girls. We then explained what we wanted to achieve for example we wanted to not sexualise the band as seen in normal girl band music videos. The group then responded that we have achieved this and we made the band seem more normal and relatable to our target audience.

Is there anything you would improve to my Digipac and website?
The group said they liked both the above and said that the colour was matching and they could tell it was for that specific group and song because the colours matched and the band picture on the front of the digi pac and in the banner of the website.

What Have you Learned from your Audience Feedback?

As you can see from above i didn't get many people to fill out my questionnaire however what i have learnt is that 100% of people that have filled it out are male. This tells us that more males would watch this type of video rather watch it than females.

This image shows us that teenagers are more likely to watch our music video. This might be because younger people wont be able to understand the concept behind it or are not interested in this particular genre the same as older people most probably wont like this style of music and they might not want to  watch the video. 

This image tells us that people who listen to all different genres such as rock and RnB also listen to the pop genre which is what our genre is. This is a good thing because it shows that people who wouldn't listen to this particular genre all the time would still watch the music video. This also shows that more people enjoy listening to hip-hop and Dubstep more than pop therefore pop still is not there favourite genre and not there number choice so when they come to music videos they would rather watch 3 minutes of a dubsteb video than a pop video. 

This shows that everyone agrees that my video and website and digi pac all link together in some way. in our focus group they said that the colours match all the through the Digi pac and they knew who the band were because the picture on the cover of the band which separated them from the narrative. 

In this screenshot of our questionnaire it shows that 3 of the four people think of our band as normal which is how we wanted to portray the band not being sexualised and being more pure and more likeable to a younger audience and more relatable. However one person thinks that they look Gothic which is still going against the convention we wanted to break however it's to dark and is something we need to look into in order to find our what they think was Gothic about the band. 

This screenshot sows us that everyone who watched our music video enjoyed it and got some satisfaction from watching it. However it doesn't say what they did enjoy about it so we will have to do some more further research and ask our audience what they like about the music video. 

In this screenshot it shows that everyone would first look at the front cover to see what band it is and to get an idea of what the band could be like. Only two people would then go to the back cover to see what other information it is. Then three people said that they will look at the music on the back to see the tracks and what songs are on the cd and last three people said they will look at the price for cost. 

This question shows that all four people said that they would carry on looking at my website once they see it and the reasons being were...

These comments say that it looks sophisticated and smart and that they can understand the website this is good because the audience need to understand the website and be able to navigate around the site. 

This shows us that three people enjoyed the storyline most and one person enjoyed the effects. I believe they enjoyed the storyline because it goes against most girl bands where they are sexualised. We have made them seem more human and have more control as we can make them look appealing to younger audiences. 

this question all has no comment which shows us that the people who answered the questions didn't have anything for us to improve or they don't want to say what we have to improve.

Music Video Focus Group

How have you used, developed or challenged conventions of real Media Products?